"From Global to local"
Subchrono, diving watch is exporting its new collection around the world.
For this matter Subchrono Marketing team has chosen to communicate via digital channels.
Subchrono will supply the hottest trend to promote and support their International distributor network, the location-based or geo-localization with social media.
Subchrono will redirect leads to distributor/resellers according to their location.
Geo-localization allows How, Where, to go along with What and Why of marketing communications.
Subchrono will offer a variety of events themes with worldwide participations.
Unique territorial social network plan will be submitted to each distributor to maximize the potential expansion throughout point of sales and customer services.
The first world event where the brand will be presented will take place very soon.